360 deals otherwise known as "multiple rights deals" are contracts that give record labels the right to make a percentage off of all of an artist's activities instead of just record sales. This practice has become a common theme for major record labels. This gives record labels the right to get a percentage off of an artists'...
- shows/concert revenue
- merchandise sales
- endorsement deals
- song publishing
- and any other venture or activity that artists engage in to bring in revenue
|360 deal = Career suicide|
Long story short, that is the 360 deal; these articles and editorials go into more depth about 360 deals and the controversy behind them...
TechCrunch.com article about 360 deals- http://techcrunch.com/2008/11/08/360-music-deals-become-mandatory-as-labels-prepare-for-free-music/
"360 Deals and ‘Dumb’ Artists" by Cedric Muhammad via Allhiphop.com - http://allhiphop.com/stories/editorial/archive/2009/12/08/22049697.aspx
Record Labels and 360 Deals: What Music Artists Should Know About This New Record Deal - http://music-labels-agents.suite101.com/article.cfm/record-labels-and-360-deals