Friday, June 9, 2017

Artist Spotlight – Jordan Everist

Jordan Everist is a musician from Portland, Oregon. He began his musical journey in high school, making rap beats for his friends. However, Jordan soon found that he had his own voice, and decided to pursue personal projects and say what he had to say. With this latest installment, Vacancy, we are given a brief glimpse into the life and viewpoints of Jordan Everist.

1.) What made you want to get into the music business in the first place? Did anyone influence you to do music? If so, who? Influences? Role Models?
At the end of the day, all I really want to do is create. I’ve always had a passion for music. I began learning piano when I was 4 years old. From that point, I always kept the hobby of learning about music, its history, theory, and how to play new instruments. By the time I was in high school, a few friends of mine had decided to start rapping. So, just messing around, I began using a cracked version of FL studio to make beats for them. I always got a lot of encouragement and I worked hard to progress, and eventually I realized I could really get into the business.
2.) Unfortunately the music industry is full of talented individuals who just don’t get any recognition for their talent and/or work. What do you plan to do to make sure you stand out and get noticed?
I’m always working. I have this vision that involves creating something huge. Besides music, I write and act. I put everything I can into each field, and trust that people will notice some aspect of this universe I’m trying to create.
3.) Would you rather be on a major label or would you rather stay independent? Why or why not?
I’ve always preferred to do things my way, so I would have to say I would rather remain independent. But who knows, I guess it just depends on the deal the major label would give.

4.) Do you think that the traditional music industry model as we know it is dead? Why or why not?
I don’t know about dead, but it is always changing. Physical renderings of music are technically obsolete, but you still have people buying vinyls and even cassettes for nostalgia’s sake. I think CD’s will probably have that nostalgia in a few years.
5.) How do you think the internet and social media affected the music industry and how musicians are able to market themselves?
The internet has opened everything up in a crazy way. It makes it easier for artists to create the personas and worlds they need to in order to get their message out there.
6.) What is the most difficult thing you’ve had to endure in life and has that had any effect on your path to becoming a musician?
The most difficult thing is my continued struggle with depression. It’s an every day battle and I would say it definitely influences my music, just like any other part of my life. It’s really an uphill battle getting it together enough to fully express myself and put it out there.

7.) Artists who try to make music for the general public and make more money are usually seen as “sell-outs.” Do you see it that way and if so, what do plan to do to make sure you make music that is true to your brand and make a good living at the same time without having to “sell out”?
I definitely used to see it that way, but not anymore. I believe it’s completely possible to still be artistic and deep, while having some trendiness and pop appeal. And if some of those “pop” songs bring in more fans, that’s just more people that can hear your full message.
8.) When you do music, what would you like your listeners to get out of your music?
In general, and particularly with the project, I want the listeners to feel the emotions I’m trying to convey. As a creative, it’s my job to make you feel certain ways without telling you exactly what you should be feeling. It’s a really fun challenge, and very satisfying when it comes across well.


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